Making The Case

Student Achievement / Volume 2022 / January 2022

By: Frank McCoy

MSU Students Excel in National Competitions

Since 2020, not even an international pandemic has been able to stop Morgan State University from winning or placing high in multiple case study and other national competitions.

Honor Student Standouts

In April 2020, 15 student members of Morgan’s Clara I. Adams Honors College swept two of three competitions during the 28th Annual Conference of the National Association of African American Honors Programs (NAAAHP). Senior English major Chloe Colbert was the NAAAHP Oratorical Competition’s first place winner, a Morgan State team won the Quiz Bowl competition, and MSU’s team made it to the semifinal round of the Debate Competition.

Colbert and her teammates on Morgan’s Oratorical Team — junior Computer Science major Jada Grant, junior Civil Engineering major Kennard Johnston and junior Multiplatform Production major Natalie Thomas — were coached by Debora Jones-Thomas, office manager and administrative assistant for the Clara I. Adams Honors College. The winning Quiz Bowl team, comprising junior History major Nicholas Anderson, sophomore Nursing major Kenedi Canteen, junior Computer Science major Steven Fuller and junior Physics major Breon Prestbury, was coached by Division of Student Affairs staff member and veteran Honda Campus All-Star Challenge trainer Dennis Nicholson.

“The NAAAHP Annual Conference is always one of the signature events on the (Clara I. Adams) Honors College calendar,” said Darryl L. Peterkin, Ph.D., director of the college. “Our students have an opportunity to travel to interesting cities and interact with a diverse and talented group of honors students from the nation’s HBCUs.”

Business Innovators

Leading organizations of two disparate worlds — the National Basketball Association (NBA) in the field of professional sports and the Thurgood Marshall College Fund (TMCF) in higher education — partnered to create the TMCF-NBA “Innovate the Future” business competition, an annual event launched to inspire innovative and entrepreneurial-minded students of publicly supported Historically Black Colleges and Universities to change the world through business and technology. In April 2020, a team of students from another leading institution, Morgan State University, took first place in the competition, with the development and presentation of their N-Gage App, an artificial intelligence-powered application designed to make it easy for NBA fans to interact with one another beyond viewing games, by joining local friends to play basketball and participating in open-source-augmented virtual reality games and quizzes.

Senior Finance major Evan Robertson, senior Electrical Engineering major Victor Oyare Oko and junior Electrical Engineering major Martins Umeh were the winning team. Each of the MSU students took home a $10,000 scholarship and NBA and Thurgood Marshall College Fund merchandise from the one-and-a-half-day event.

“We were determined to win the competition from the time that we submitted the application,” said Team Leader Robertson, a native of Baltimore, Maryland. “…The team was hand-picked according to the skills that we each possessed. We had a well-rounded team that included a business manager, software engineer and user experience (UX) designer. Each role complemented the others.”

Umeh brought his experience to the role of chief financial officer for Morgan’s team in the 2021 iteration of Innovate the Future, which helped boost MSU to a second consecutive first place showing in the competition. He and his teammates, Electrical and Computer Engineering senior Stanley Nwakamma (chief technology and design officer) and Business Administration senior Abidemi Onibatedo (chief operating officer), envisioned a solution named “NBAcoin” for the contest: the first sports-backed cryptocurrency, imagined as a way to increase fan engagement with pro basketball and generate profits for the franchises.

“I was confident my team would win the competition, because our solution was completely outside of the box,” says Nwakamma. “I didn’t expect other teams to have anything similar.”

Besides the much-appreciated $10,000 scholarships, the winners benefited from opportunities to network with NBA officers.

Madison Pleas
Madison Pleas

Leading in Retail

In April 2021, Madison Pleas, a 22-year-old senior biology major with a minor in chemistry at Morgan State University, was the first place winner of the inaugural Target Corporation HBCU Future Leaders in Retail Challenge. Pleas, a Maryland native, learned about the challenge via an online Canvas Network course: Professionalism 101. She says she entered the contest “as a challenge to myself to see if as a STEM major…I could be business-minded, which is important if I want to open my medical practice one day. Winning the top prize was a validating experience of my own skill set and brought me immense joy.”

Target LogoTarget sponsored the case study competition for students from Historically Black Colleges and Universities. Pleas acted as a Target store director about to meet a group vice president responsible for 60 to 80 stores and as many as 8,000 team members. In one week, she and the other contest participants compiled and presented a data-driven PowerPoint via Zoom, showing their understanding of a store’s four priorities — Safety and Sales; Team; Guests; and Operations Management — and revealing their plans to “carry the store to the ideal state in 90 days.”

“After the presentation, the reviewers told me that I made them feel that I was the actual store director and they were the group director,” says Pleas. She adds that the competition’s big surprise was “how much creativity was involved in designing plans as a store director.”

Cephas Williams, a Target group vice president for stores in Minnesota, and a Southern University in Baton Rouge graduate, gave kudos to Pleas.

“…The judges were blown away by her presentation,” Williams said. “Madison’s attention to detail, embodiment of Target’s core behaviors and dedication to Target’s guests and teams were evident as she sought to make improvements to her store.”

Pleas received a MacBook, $2,000, a one-year Master Class subscription, a Shipt delivery membership and a Minny & Paul artisanal gift box.

This past fall, Pleas became president of Morgan’s Student Research Center.


HBCU InnovationAT&T HBCU Innovation Challenge

Young innovators from HBCUs across the nation are tasked with building 5G solutions for causes that matter most to them, including healthcare, education and community relief.

2022 AT&T HBCU Innovation Challenge

2nd Place: Meta Bears –

  • Abigail Dina, Junior Computer Science Major
  • Dimitri Watat, Junior Finance Major
  • Makyha Wilridge, Senior Computer Science Major
  • Martin Adu-Boahene, Junior Information Systems Major

Project: Developed the EduLab app to redress the unequal distribution of academic resources and enhance access to experienced teachers, textbooks and technology

Prize: $15,000

2021 AT&T HBCU Innovation Challenge

2nd Place: bEar Buds —

  • Ayomide Ajayi, Senior Computer Science Major
  • George Makunde Martin, Senior Computer Science Major
  • Kiley Williams, Senior Information Science and Systems Major
  • Martin Adu-Boahene, Sophomore Information Systems Major
  • Ogo-Oluwasubomi (“Subomi”) Popoola, Sophomore Computer Science Major

Project: Developed software that translates both Black American Sign Language and American Sign Language into plain text or audio

Prize: $20,000

AT&T logo

HP HBCU Business Challenge3rd Annual HP HBCU Business Challenge

Business deans from the National HBCU Business Deans Roundtable member institutions select a small team of students — of any major — to represent their schools by submitting proposals to solve a real-life HP business challenge in multiple rounds of competition for an ultimate grand prize.

3rd Place: Earl G. Graves School of Business and Management Team —

  • Rose Marie Laure Kebe, Senior Finance Major
  • Allison Murdock, Senior Finance Major
  • Braxton Richardson, Freshman Business Administration Major
  • Manish Thapa, Senior Accounting Major
  • Jaida West, Junior Finance Major

Project: An integrated, hybrid Bluetooth controller as a new product line that encompassed proposed partnerships, customizable bundles, environmentally friendly features and detailed strategic financial projections

Goldman Sachs Logo

Goldman Sachs Market Madness

Enterprising HBCU teams participated in a
semester-long, immersive introduction to key
financial concepts and real-world applications
culminating in a case study competition with
the opportunity to win prize funding for their
university. In two consecutive years, Morgan
fielded competitive, award-winning teams.

2022 Goldman Sachs Market Madness Competition

3rd Place:

  • Laila Carter, Sophomore Communications Major
  • Godwin Eke, Sophomore Electrical Engineering Major
  • Lamar Brooks, Sophomore Social Work Major
  • Shalom Dades, Sophomore Electrical Engineering Major

Prize: $250,000 school donation

2021 Goldman Sachs Market Madness

Final Four: 

  • Taylor Ellis, Sophomore Actuarial Science Major;
  • David Freeman, Sophomore Industrial Engineering Major
  • Elan Jones, Sophomore Finance Major
  • Dimitri Watat, Sophomore Finance Major 

Target Logo

Inaugural HBCU Future Leaders in Retail Challenge

In this highly competitive case study competition, national finalists develop comprehensive leadership plans designed to expose students to the scope of responsibilities and dynamic challenges that Target leaders tackle on a day-to-day basis, while further developing their own leadership skills.


2021 HBCU Future Leaders in Retail Challenge

1st Place:

Madison Pleas, Senior Biology Major

Prize: Valued at $4,000

Project: Move a Target store to the ideal state in 90 days

Oyedoyin Aduroja

HBCU Battle for the Cryptos 2

A national fintech competition for HBCU students who are learning about cryptocurrency investing and portfolio management while actively trading cryptocurrency for the opportunity to win crypto-cash awards.

2nd Place:

Oyedoyin Aduroja, Doctoral Candidate, Bioenvironmental Science

Project: Yield the highest portfolio balance with $200 seed of cryptocurrency, to create a Binance.US wallet

Binance Logo

National Association of African American Honors Programs

28th Annual Conference of the National Association of African American Honors Programs

Over a span of three days, students from Morgan’s Clara I. Adams Honors College competed against a highly competitive field of scholars from more than 20 colleges and universities in a series of fast-paced contests, including an Oratorical Competition, a Quiz Bowl and a Debate.

Oratorical Competition

1st Place:

Chloe Colbert, Senior English Major

Quiz Bowl

1st Place:

  • Nicholas Anderson, Junior History Major
  • Kenedi Canteen, Sophomore Nursing Major
  • Steven Fuller, Junior Computer Science Major
  • Breon Prestbury, Junior Physics Major

Debate Competition


  • Tahj Coleman, Senior Industrial Engineering Major
  • Purnell Hill, Sophomore Finance Major
  • India Kutcherman, Sophomore Social Work Major
  • Jovan Luna, Senior Industrial Engineering Major
  • Elizabeth Olusola, Senior Accounting Major
  • Rebecca Olusola, Junior Electrical Engineering Major

Under Armour Career CombineUnder Armour Career Combine

Nearly 50 students collaborated in groups to develop a real-world solution in the inaugural Under Armour Career Combine, the first-ever case study competition spearheaded by the Baltimore-based global footwear and active apparel brand. The contest which afforded MSU students opportunities to learn directly from UA employees and win scholarship funds.


1st Place: Team Inspire –

  • Lerone Joyner, First-Year Computer Science Major
  • Nia Cowling, Junior Marketing Major
  • Dimitri Watat, Junior Finance Major
  • Lenae Wharton, Junior Psychology Major

Project: Developed “Be Your Best You” solution to introduce mental health education to Under Armour’s grassroots leagues

Prize: $10,000 scholarships

Under Armour Logo

Thurgood Marshall College Fund NBA Competition

Thurgood Marshall College Fund NBA ‘Innovate the Future’ Competition

Innovative and entrepreneurial minded HBCU business competition teams are challenged over a one-and-a-half-day competition to solve one of three case studies presented by the NBA, in partnership with the Thurgood Marshall College Fund.

2020 Thurgood Marshall College Fund-NBA ‘Innovate the Future’ Competition

1st Place:

  • Evan Robertson, Senior Finance Major
  • Victor Oyare Oko, Senior Electrical Engineering Major
  • Martins Umeh, Junior Electrical Engineering Major

Project: N-Gage App, an artificial intelligence-powered application

Prize: $10,000 scholarships, plus

2021 Thurgood Marshall College Fund-NBA ‘Innovate the Future’ Competition

1st Place:

  • Stanley Nwakamma, Senior Electrical and Computer Engineering Major
  • Abidemi Onibatedo, Senior Business Administration Major
  • Martins Umeh, Senior Electrical Engineering Major

Project: “NBAcoin,” a sports-backed cryptocurrency

Prize: $10,000 scholarships, plus

Mountain Dew LogoMTN Dew Real Change Opportunity Fund Pitch Competition

App MockupEntrepreneurial-minded HBCU students and recent alumni transform concepts and seedlings of ideas into businesses, or scale existing ventures that are pitched to PepsiCo representatives for a chance to win a portion of the $1-millon prize.

Top 10: UrConvey —

  • Victor Oyare Oko, Senior Electrical Engineering Major
  • Ayomide Ajayi, Senior Computer Science Major

Project: UrConvey, a mobile technology platform that makes multiple passenger pickups easier

Prize: $35,000 each to UrConvey and MSU

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